Abhishek

Udayan

GrowthX’s flagship 8-week program will help you master customer acquisition, user psychology, activation, retention, monetisation and building growth teams. This is more than just a program; it’s a transformative experience designed to arm you with the skills to conquer any growth challenge that stands in your way. Your journey to mastery begins here.

Advanced Growth Strategy

Core principles to distribution, user onboarding, retention & monetisation.

Swati Mohan

Brand Led Growth

Design your brand wedge & implement it across every customer touchpoint.

Ashwath Swaminathan

Creative Strategy

Build a solid creative strategy that fuels brand growth and drives real, measurable business impact.

Apoorv Sharma

Storytelling

 Learn the art & science of crafting stories that create emotional connect and drive business impact

Tanmay Nagori

Data Led Growth

Learn the science of RCA & experimentation design to drive real revenue impact. 

Nishchal Dua

Event Led Growth

Design an end to end strategy to create events that drive revenue growth.

Ashutosh Cheulkar

Partnership Led Growth

Design product integrations & channel partnerships to drive revenue impact.

Jagan B

Tech for Growth

Learn to ship better products with engineering & take informed trade-offs. 

Udayan Walvekar

Go to Market

Learn to implement lean, balanced & all out GTM strategies while getting stakeholder buy-in. 

Abhishek Patil

Growth Model Design

Learn how to break down your North Star metric into actionable input levers and prioritise them. 

ELEVATE

Learn A - Z of cracking product interviews.

Member Outcomes 

Build Proof of Work

Build the right Proof of Work to crack a role and elevate your personal brand

Crack Product roles

Ace Product Management interviews and land your dream product job. These modules give you the edge to succeed in interviews.

Crack Marketing roles

Our marketing interview course teaches you the essential skills you need to ace your marketing interview.

Crack Growth roles

Our Growth Interview course teaches you the essential skills you need to ace your Growth  interview.

Member Outcomes

LinkedIn for Personal Branding

Learn how to build a solid personal brand by publishing content on LinkedIn.

GrowthX

Crack the Digital Marketing Manager interview

Plan and run digital campaigns across channels. Learn the role and how to prepare.

Product Marketing Manager

Own positioning and launch. See how PMMs work and what interviews test.

Product Manager

Drive outcomes through product thinking. See what PMs do and how to crack it.

Technical Product Manager

Work closely with engineers to ship the right solution. See how Technical PMs are hired.

AI Product Manager

Shape ML-powered features. Understand the scope and what AI PM interviews look for.

[Use this framework to prioritize your ICP's]

From the ICP Prioritization Framework, we can see that ICP 2 and ICP 5 can be focused upon since the market for these users is larger enough and the the users have a good use case of the product! Now when we dig deeper into fleshing out the strategies for acquisition we will target them towards ICP 2 and ICP 5.

Ideal Customer Profiles

The role gave me a great experience in drafting the process notes for the company alongside a learning base towards investments and the financial markets. I was also a part of initial data collection and analysis on a Personal Finance awareness survey.

Criteria	User 1	User 2
Name
Age
Demographics
(refer the table below)
Need
Pain Point
Solution
Behavior
(refer the table below)
Perceived Value of Brand
Marketing Pitch
Goals
Frequency of use case
Average Spend on the product
Value Accessibility to product
Value Experience of the product
Note: This is not an exhaustive list, you know your product better, add/remove as per the context!

Criteria	ICP1	ICP2
Name
Company Size
Location
Funding Raised
Industry Domain
Stage of the company
Organization Structure
Decision Maker
Decision Blocker
Frequency of use case
Products used
in workplace
Organizational
Goals
Preferred Outreach Channels
Conversion Time
GMV
Growth of company
Motivation
Organization Influence
Tools Utilized in workspace
Decision Time
Note: This is not an exhaustive list, you know your product better, add/remove as per the context!

Criteria	Adoption Rate	Appetite to Pay	Frequency of Use Case	Distribution Potential	TAM ( users/currency)
ICP 1	High	High	Low	Low	1000 user
ICP 2	Moderate	High	High	High	1400 users
ICP 3	Low	High	Low	Moderate	1100 users
ICP 4	Moderate	Low	High	High	1500 users
ICP 5	High	High	High	Moderate	1200 users

Ideal Customer Profiles

Define your ICPs

ICP Prioritization